Stop Settling for Furniture Store Art and Start Attracting Higher End Clients

artandinteriors fineart interiordesign interiors theartelevator Jan 04, 2021

What is your favorite part of being an interior designer, and do you feel fulfilled in that arena? I’m betting it’s going to be the part where you are in creative rapture, working with your ideal client who ‘gets’ the process and is willing to let you shine as a creator.

Clients hire you to bring their vision to life, but sometimes it doesn’t always get as creative as you had hoped….

If you have ever been frustrated that your clients don’t want to be adventurous with their painting selections, or that they have trouble understanding and identifying what they like, read on! There is a way to solve this problem and it is as simple as combining the subjective words with the objective ones, so that they can see substance behind why they like something. Seeing a little deeper into why they connect with a piece can spark the curiosity that ignites a lifelong passion for collecting art.

To give you examples of subjective phrases when it comes to explaining art:

“It makes you feel like you could just step into the forest”

“It’s a very dramatic statement piece”

“This piece is just so beautiful”

“The texture is gorgeous!”

Any kind of adjective really….

These words can be true, but they are stronger with substance behind them. If you connect the ‘intelligence’ of the artwork to the feelings that the client has, they start looking deeper and feel even more connected to the story of the artwork. Here are some objective statements that deepen the story as to why they feel this way about the artwork:

“The perspective in this piece, where the artist used strong lines going back to a vanishing point in the middle of the piece, places the viewer in an immersive position where they feel they are a part of the landscape.”

“The use of a strong natural light source coming from behind breaks down the color spectrum in a way that creates drama. The artist has intentionally focused on complimentary opposite colors so you get that dramatic effect you are observing.”

“The painter has created harmony by utilizing mostly light colors. Even though many different hues are used, there is a sense of harmony as most of the colors are in the light value range.”

“The texture creates its’ own landscape of light and dark and allows the piece to take on different feelings as the light changes through the day.”

If you’d like more tools to be able to talk more objectively about art, download my free cheat sheet on The Seven Secrets to Talking About Paintings Like a Pro. I’ve distilled my knowledge from working in museums, directing art galleries, appraising artwork and consulting with private clients into a usable format that has successfully placed millions of dollars-worth of art into grateful homes. And I’d love to be able to share these tips with you, to help elevate your art placement and bring the creative back to the forefront of your interior design.

Never Miss An Episode!

Get notified when we release a new podcast episode each week!